mls on your tv (presented by...)
in unrelated and unsurprising news, fox soccer channel has struck a deal with the mls and u.s.
soccer federation and entered into a five year marketing deal with soccer united marketing (SUM). after the world cup's ratings proved to be a worthwhile investment to skeptical advertisers, this i believe, will be the first of many waves in regards to the expansion of televised soccer. maybe there will be a new channel to actually compete with fox? perhaps a much needed updated set for fox sports world report? (pictured below)
SUM, ironically titled, has also cut a deal with fox soccer channel to televise fc barcelona's u.s. tour (presented by cingular). SUM is the creator behind barcelona's tour of the states, which will begin aug. 6th as they take on chivas. what does this all mean, really? i'm just going to keep my eyes peeled for the extended commercialization of soccer in the u.s., as the advertising jocks flock to the sport while it still remains underdeveloped, underfunded (possibly solved by the adverts?) and underappreciated by most, myself included.
soccer federation and entered into a five year marketing deal with soccer united marketing (SUM). after the world cup's ratings proved to be a worthwhile investment to skeptical advertisers, this i believe, will be the first of many waves in regards to the expansion of televised soccer. maybe there will be a new channel to actually compete with fox? perhaps a much needed updated set for fox sports world report? (pictured below)SUM, ironically titled, has also cut a deal with fox soccer channel to televise fc barcelona's u.s. tour (presented by cingular). SUM is the creator behind barcelona's tour of the states, which will begin aug. 6th as they take on chivas. what does this all mean, really? i'm just going to keep my eyes peeled for the extended commercialization of soccer in the u.s., as the advertising jocks flock to the sport while it still remains underdeveloped, underfunded (possibly solved by the adverts?) and underappreciated by most, myself included.
posted by Jonathan at 09:50
1 Comments:
if caught the chelsea v mls all-stars game (in chicago) on saturday, you may have heard ESPN's interview with MLS commish don garber. it was clear this 'interview' was strategically set up to talk about the 8 year coverage deal the MLS (and SUM) struck with ABC/ESPN. an interesting exclamation point on last week's entry, showing the true commercial direction that the MLS and u.s. soccer in general are headed--the television at last.
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